I always thought hitting a specific feature set and turning a specific monthly revenue number, would make everything easier.
“Whenever we get 500 customers we will be all set. Everything will be downhill smooth sailing from there.”
Well, it never really did. Some things, of course, took care of itself. The worry of how to pay the bills and be able to take care of my family and paying the mortgage stopped keeping me up at night. But nothing became easier.
Now we’re well beyond 1000 customers and our monthly revenue is funding a team of 10 (some part-time), an office and everything that comes with running a business. We’re even profitable.
It never got easier though. And I wonder why this comes as a surprise to me. I heard people like Jason Fried from basecamp.com say these things. But I didn’t want to listen. I quietly thought to my self that it was bullshit. Of course, things would be easier. Everything is easier than having no food on the table.
But now when I read this I must say that it resonates today:
The thing about business and work is that it never gets easier. A lot of founders think, “It’s going to get easier. We’re only three people now, but once I hire a hundred people, everything’s going to be easier.” Well, it only gets harder because you have to deal with people and personalities and politics. We’re human beings, and we’re complicated — the more of them around, the more complicated it gets, which is one of the reasons why we want to keep our company as small as we possibly can.
To me, it’s not just the people. We only have 10 of them you know. It’s more the product decisions that are getting harder as we grow and evolve the product.
The pressure that comes with the constant need to grow makes it harder to make decisions about the product and the positioning.
Skrevet d. 26 Aug 2020
The month of May is almost over. What a month. We welcomed 36 new customers at Smartplan. And we are starting to see existing customers asking to get their 100% off corona coupon removed, to start planning again. This feels good. Like a fog slowly lifting.
Skrevet d. 29 May 2020
Checking our churn channel more often than what is rational. Running a SMB with revenue based on SMBs in our market is making me nervous.
Running a small business is hard enough, but at least it’s all on ourselves. We can always treat our customers better, improve our product and find more sales channels. All we can do now is wait to see how bad it will get.
Skrevet d. 16 Mar 2020
This post really resonated with me. Especially this:
There’s a long parade of companies that placed growth above all else, got big, then never got to actually extract any profits because the market disappeared or self-inflicted wounds took them down.
Taking profits every year, along the way, insulates owners from ending up as the last, biggest fool to buy a stake before the valuation stops growing.
We’re often confronted with growth discussions. Either from outside the company or inside.
Often I hit my self in the head with this question:
Are we growing fast enough?
Reading DHH’s post gives me confidence in the fact that we are growing organically.
There is a path forward where we grow slow and steady. Right now I just want to stay on that path.
Skrevet d. 21 Nov 2019
Feriens højdepunkt. Frokost på kanten.
Skrevet d. 25 Jul 2019
Det her job altså. Har lige brugt 2 timer (skulle tage 30 min) på en interessant samtale med en studerende der søger studiejob hos os. Og nu skal jeg have fokus tilbage i noget kode til en kæmpe opdatering. Samtidig med at dagens supporter meldte sig syg i morges.
Skrevet d. 23 May 2019
Jeg er glad for at jeg ikke er politiker. Respekt for dem som stiller op. Jeg glæder mig bare til, at det er mandag i morgen. For det er det sejeste ved at have egen virksomhed. Nemlig at det er vores egen lille verden hvor vi og ikke andre, har lavet reglerne.
Skrevet d. 22 May 2019
En far og sin datter ved Vesterhavet.
Skrevet d. 02 Apr 2019
Hvor har jeg savnet disse cykelture ind mod Aarhus.
Skrevet d. 15 Feb 2019
“Most conversion work, most business-development work, most sales work is a grind —a lot of effort for a little movement. You pile those little movements into a big one eventually, but that fruit is way up at the top of the tree.”
@jasonfried og @dhh fra it doesn’t have to be crazy at work.
Skrevet d. 25 Dec 2018